We've all heard it, the famous phrase, 'content is king'. Well if content is king then how the heck can we go about increasing the number of content we are able to utilize. I mean we've all been there, feverishly writing article after article to use for submissions and posting to our sites and the more we write the less enthusiastic we start to become about create a successful online business. So, how can we get around the one thing that all internet marketers hate doing?
PLR Content To The Rescue
If you haven't heard about PLR(private label rights) content then it's basically this – content that you can take and use as your own to submit to article directories, on your site, in an email series or any other method where content necessary.
In Search Of PLR Content
So where is it? Where can you go to find a whole bunch content to use as your own? Well, there are many services out there that offer quality content that members are free to use in which ever way they deem appropriate. Of course the option of taking content from the many article directories out there is possible, however there is one thing that limits this method and that is the fact you are required to add in the author box that comes attached to the article you are wanting to use.
This means their link will also have to appear on your page, intern sucking out Google Page Rank that would normally filter through to the other pages on your site. The other disadvantage is the fact that hundreds if not thousands of other marketers out there would be doing the exact same thing. Having the same page on your site as thousands of other people makes it incredibly hard to rank in the search engines. <
So What's The Other Option?
The other option would be to pay for your PLR content. There are many services that offer content to their members. This usually means you'll have to share the content with a limited amount of people. Only members will have access to the content, however there are some things you need to look out for.
Firstly how many people will have access to the same content as you? If the service you are looking at requires you to share their content with a thousand other members, then what's the point? You may as well go out and grab content from article directories.
Secondly work out how much you'll be paying per article. If a membership costs $100 and in that member ship you're going to have access to two hundred articles that would mean the cost per article is going to be $0.50. Therefore a membership that offered 400 articles would make the cost per article half of that.
First, if you are looking for a persuasive speech topic, you must know that the more controversial the speech topics, are the more response you will get from your audiences.
The topic sentence has to be short, declarative sentence that states the central idea of your speech. Your persuasion speech topics should zero in on one main idea rather than focusing on entirely different areas.
If you are looking for science related speech topics, there's plenty of those in the science forums. It is relatively easy to join forums. A visual presentation is sure to bring your informative speech topics to a whole new level of interest.
Choosing a persuasive speech topic for your presentation is not an easy task. Introduce the topic with a statement of fact and support that statement with the main points of your speech. Write a purpose statement by stating the goal and topic for a speech and specifying the method to be used in developing the speech. This means you will have to research your topic and work your sources into your speech and outline.
The more controversial your persuasive speech topic, the harder challenge your creating for yourself, and the more you'll learn. Interest the listeners in the topic, purpose, and issues of the speech. Developing a topic and identifying the purpose of a speech will aid in the organization and direction of the overall performance. You will get enthusiastic applause...perhaps even a standing ovation, every time you speak if you develop informative speech topics which are slightly controversial in nature!
If you should emphasize both the positive and negative characteristics of your topic in order to provide a well-balanced speech, you will definitely make your speech more interesting! So, the idea here is to first pick a topic and then list down the positive and negative characteristics of your topic. It will stimulate your mind in more ways than you can imagine, and could easily spawn dozens of speech topic ideas.
You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting.
Before writing:
1. Study the company and the product/service being sold thoroughly so you have all the information you will need.
2. Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key: Don't guess; research.
3. Develop the main emotions you can touch with your copywriting for this project, and how you will do it. The strongest emotions are love, fear, greed, acceptance, survival, anger, and health.
4. Think like your prospect; and not like the marketer.
5. Develop the best offer(s) you can make to the prospect. Your offer includes pricing, terms, bonuses and guarantee.
At this point, you know the company and product, what the target prospect wants most, his objections, the main emotions you can touch, and you have developed a terrific offer.
Headline and start of copy:
6. Write at least 20 different headlines before choosing the best one.
Headline winners include a big, bold promise of the benefits the prospect wants most, specific figures, a guarantee, credibility enhancers, a special offer.
Legendary marketers John Caples and Claude Hopkins proved that one headline can pull 10 times the response as another headline … with no other changes in the copywriting
7. Start of copy should re-enforce the main benefit(s) of the headline, elaborate, and incorporate the secondary benefits the prospect wants most.
Body of copy:
8. Develop the prospect problem and pain points. Reinforce how these problems will remain or even get worse unless he takes action, and how your product/service is the best solution.
9. Copywriting should be first person, one-to-one, conversational.
10. List the prospects likely objections to buying, and overcome those objections.
11. Sincerely flatter the prospect if you can.
12. Get the prospect to mentally "picture and enjoy" the end-result benefits of buying.
13. Use testimonials, specifics, tests, clients, studies, success stories and memberships to add credibility and believability.
14. Be sure it is easy to read and "scan". Use sub headlines with prospect benefits, short sentences, short paragraphs.
15. If any copy is dull or boring, cut it or revise it.
16. If the flow gets slowed or stopped at any point in the copy, fix it.
17. Copywriting must be passionate, enthusiastic.
18. Create urgency to get a response now.
19. Tell the prospect what he will lose if he does not respond now.
20. Tell the prospect exactly what to do.
21. Close, Close, Close. Get action now.
We all need some confidence building from time to time. Part of feeling confident has a lot to do with how we feel about ourselves. Feeling like we can accomplish things we set out to do is important to feeling confident.
Remember that we all have talents and gifts. Whether we feel confident in these skills is very much part of thinking like a winner. Here is an easy way you can train yourself to think like a winner.
Make yourself a 'to do' list. Before you start complaining that you've tried that already in the past and it didn't work, let's go over the rules for this list. This is a list to make you feel like a winner.
It is your job to help yourself to feel as much like a winner as possible by making a list that is fun and easy to get done. I mean super easy. Ridiculously easy, even.
Here's a sample list:
1. Get out of bed.
2. Brush my teeth and comb my hair.
3. Get dressed.
4. Eat something.
5. Eat something else.
6. Walk to a car, bus or another room.
7. Smile.
8. Answer the phone. But only if it rings.
9. Put socks on...
Are you getting the idea? This isn't your average 'to do' list. This is a sort of self-conditioning list. Seeing all those check marks or seeing everything crossed off your list will make you feel like you've had a productive day. You'll gain confidence in your abilities to get things done.
If you practice this fun list making, you'll come to think of yourself as a winner. If you forget to write the list one morning, write a 'done' list at the end of the day. Just list 'got out of bed', etc. and mark them off.
As silly as this confidence building list making may seem, bear in mind that the subconscious doesn't care about what is real or imagined. All it will see is a list that has been checked off every day. Eventually, you'll notice yourself feeling more confident. You can then start adding real tasks to your list and doing them with the same 'feel good' attitude you had when you made your practice lists.
Don't add too many, to start. Camouflage the real items you want to accomplish with your stand-by easy ones. The reason you don't want to do a complete shift in list writing is that feeling good is an important element of confidence building.
Just look at someone you know to be confident. Are they down in the mouth or smiling? Allow yourself the joy of having fun with life. You'll feel like a winner!
We are living in an e-age where everybody wants to sale their product or
services through Internet. In the physical world your interacting behavior and
friendly relationship can create a better avenue for selling your products. Your
face to face interaction can completely convince an individual to buy your
product.
But in the internet world everything is different. You just get 10 seconds to grab a visitor's attention who may turn into your customers. Your only way of
interaction with your customers is your sales copy. So it must be a copy which really generates sales. It's not an easy task to make your visitor pull out their credit cards out of their pocket.
Are you also thinking of selling your products or services on net? Well it's a great decision. Now what points you should consider when creating a sales copy for your product or services. Here it is:
1. Head line:
Head line is most important part of your web copy. In fact a great headline is
90% success of your sales page. When somebody comes to your site, usually
you have only 10 seconds to grab his attention. Most people will make a decision about reading your sales page in less than 10 seconds. If your headline is compelling enough to grab your visitor's attention they will stay otherwise they will go to other website.
>> Tell about the biggest benefit of your product in headline.
>> Create some serious problem and tell your visitors that you can solve their problem.
>> Show specific results of using your product in your headline. Like if you are selling a book about dog training, tell them that in next 15 days your dog will follow all your instructions.
>> Use attention grabbing words in your headline like Free, Save, Guaranteed.
Many big copywriters say that headlines can increase response rate by up to
1500%.
2. Sub Headline:
A sub head line gives you one more opportunity to grab your visitor's attention and pursue them to read your sales page. Highlights your product's benefits again and create a feeling of urgency in your sub headline so it encourages your visitor to read your sales page.
3. Bulleted Points:
In today's world everybody is very busy and always in hurry. Usually your visitors first quickly skim your webpage to know what's in it for them. Bulleted points always grab attention because it's easy to read. So always tell your product's benefits through bulleted points. Remember bulleted points just act like bullet and triggers a human mind.
A bit of suggestion: always convert your products features into its benefits.
4. Credibility:
It's also a key point of a successful web copy. Your customer must feel that it's not just a sales copy. A real person is sitting behind it. You should put your photo, your full contact details (not just email, full physical address and phone number) in your sales copy.
Testimonials are one of the best ways to build credibility but it should be real not fake. Many people think that they can fool their visitors by placing fake
testimonials but I want to make you clear that whatever you think about your
visitors, your sales page reflect that.
A strong Guarantee is also essential to build your credibility. You may also place an audio or video message to give them a sense of belonging and a kindly feeling.
5. Bonuses:
It's a human psychology to aspire to get one or more thing free with the
product. Offer them some bonuses related to the product you are offering. If you are selling dog training book, you may offer a dog food recipes ebook or a dog health checkup guide.
Try to feel them that the bonuses you are offering are worth more than the price they are paying. It's a good idea to offer digital products as bonus because you have to invest only once to create them and delivery cost is also zero.
6. Sense of Urgency:
You must create a sense of urgency in your sales page. Make them realize that once they lose this offer they will never get it again. Give them an extra price discount, more bonuses, or any lucrative offers which make them buy. You can also offer personal email consultation if they buy within a time frame.
7. Ask for order:
Many people make a great mistake in their sales letter. They write a wonderful sales letter but never ask for order. In the sales letter make it a key point that you are here to sell your product. So ask your visitors to place an order in clear words. It is a must to call them again and again to buy your products on a single sales page.
8. P.S. Lines:
Life goes busy and no one have a spare time to even read your sales copy.
Sometimes they just see your headline and your P.S. Lines. Top copywriters
believe that 9% success of a sales letter depends on P.S. lines. Make it strong and compelling. Pinpoint your product's benefits, bonuses and any special offer you are offering.
These are some points for a perfect sales copy. If you follow these simple points, your dream of having a long queue of customers eager to buy your products will get true.
"Can you give me some feedback on my website?" a life coach named "Kevin" asked his e-zine subscribers. "I just revised my site - -finally!"
Naturally, I couldn't resist clicking over to see what Kevin had done. I knew Kevin was a thoughtful coach with a reputation for high integrity.
Kevin's new site cried out for a re-makeover. He had paid a designer to get drop-down menus and a bit of flash. As a result, Kevin admitted, "I have no budget to pay a copywriter."
Ouch.
After skimming a few pages of the site, I emailed Kevin. "Who is your target market? What do you offer? How are you unique?"
Kevin replied, "I asked for feedback. I don't have time to answer a lot of questions. And everyone tells me the site looks professional."
Okay. I can take a hint.
Sure, the site looks professional. But Kevin admits he's in trouble. So far, he's gotten nothing but compliments -- no orders and no calls.
What can we learn from Kevin?
(1) Copywriters can save you money.
Often I (and other experienced copywriters) can save clients money on web design. Kevin didn't need all those bells and whistles. In fact, some Internet marketing gurus claim they do more harm than good.
And Kevin didn't understand HTML, let alone CSS. A copywriter might serve as go-between, translating Kevin's requirements into web design language. Your web designer saves time - which translates into saving money.
(2) Copywriters help you earn money.
Reading between the lines, I discovered Kevin could be a stand-out. He has developed an innovative 5-step process to help clients overcome obstacles and take charge of their lives.
But Kevin doesn't realize why he's unique, so his website reads like five thousand other life coaching sites: vague promises of "take your life to the next level," "discover what's important to you" and "enjoy the work you love."<
Naturally I'm disguising the details of "Kevin's" story, but I really don't have to. Hundreds (maybe thousands) of sites sound just like Kevin's.
(3) Copywriting is collaborative.
Like Kevin, my clients often think they can show me a few pages of a website and say, "Make it sell!" Copywriting requires energy and planning, whether you're a do-it-yourselfer or a firm believer in outsourcing to a specialist.
My clients often invest many hours answering my questionnaire. As they write, they often realize there's a hole in their business strategy. Or they're sitting on buried treasure.
Until I know what Kevin wants to do with his website and his business, I can't make realistic recommendations - even as a casual ezine reader. I need to evaluate Kevin's copy in the context of Kevin's own goals, target market and unique selling proposition.
Kevin could do this himself. But, like most busy business owners, he didn't want to invest the time. And he wasn't sure what questions to ask.
When clients hire me, we have the luxury (and fun!) of creating a marketing message that hits the target market squarely in the center of the bull's-eye.
Bottom Line: Websites deliver messages. Without a message, a website is a calling card - nice when you have more business than you can handle.
Most of the time, revising copy brings traffic and sales. Websites typically earn back the copy investment with just a few new clients, not to mention saving energy and funds by avoiding a makeover to recover the makeover.
And one day you realize you're not getting compliments... but you *are* getting sales.
When you write, you likely find yourself wrestling with questions. I certainly do, everything from the proper form of abbreviations to the placement of apostrophes. Ideally, you want to get past those questions quickly, so you can focus on the message, not the writing.
Among the tools that helps us answer questions quickly and consistently are stylebooks: those manuals that recommend certain styles or usage. They come in a number of flavors and you may wish to have all of them on hand. But, more importantly, select one and use its recommendations consistently.
This week we look at the Associated Press Stylebook, a useful and frequently-cited reference work for writers.
As the title suggests, it comes from the people at the Associated Press (AP) wireservice, and serves journalists and mass-media writers. By way contrast, the Chicago Manual of Style (to cite another important reference book) serves academics and others who write formally, as well as book writers, editors, and publishers.
The AP Stylebook emphasizes usage of commonly cited names, events, and language. For example, under the listing for assassin, it explains the proper use of three similar concepts: 'assassin,' 'killer,' and 'murderer' (in case you were wondering, the AP book defines an assassin as a politically motivated killer, a killer as anyone who kills with any motive, and a murderer as a killer who has been convicted in a court of law).
Since journalists must contend with the pressure of deadlines, this book is laid out like a dictionary, with the entries in alphabetical order. Each entry is brief and deals with issues that journalists would face in everyday writing.
Many entries provide a standard for capitalization, spelling, use of abbreviations, and other useful information. Rules for grammar can be found under headings such as 'Possessives'.
Incidentally, many other news organizations, in the U.S. and other countries, have their own style guides. In Canada, for example, there's the Canadian Press stylebook. So, if you're writing for a particular wire-service or news organization, check to see if they have their own style guide.
The Associated Press Stylebook comes in two flavors: 'The Associated Press Stylebook and Briefing on Media Law,' and 'The Associated Press Stylebook and Libel Law.' The latter is as readily available as the former. Check your bookstore for details.
